Odd advertising choice ...

The new TV ad campaign for BJ's Brewhouse (American chain restaurant) has selectively desaturated the color to make the foot food items "pop."

Unfortunately, this leaves the viewer with the impression that BJ's is the destination of choice for washed-out grey people.

Strangely, the online version of the commercial, available at BJ's website, hasn't been tweaked. I've seen the broadcast version three times now, and every time I've been struck by the odd desaturation.

EDIT: That's food, not foot.